Promoting the Benefits of Energy Efficient Windows for your Customers

Every customer is different and therefore every customer will put a different emphasis and importance on energy efficient windows. It’s your job to give the customer what he or she wants – but you can also use the selling process to advise consumers on the benefits of energy efficient windows and what they need to know in order to make the best purchase decision. Here’s how to give buyers information about energy efficiency without losing the momentum of the sale.

Demonstrating Energy Ratings

Each window is given a different energy rating so that the consumer – and the supplier – can have easy access to the facts about the window’s energy efficiency. Window ratings are determined by a combination of factors including the effectiveness of thermal transmittance, effective air leakage, and the solar factor. Customers do not necessarily need to know these technical terms, but they should know that a window rated A is more energy efficient than a window rated G. By putting the energy ratings on display you can show customers how one window compares to another in terms of price and efficiency – this may make the difference between pushing through a sale and losing one.

Understanding Why Energy Efficient Windows are Important

It goes without saying that if you do not know why energy efficient double glazed windows, for example from sierra, are beneficial, you will not be able to effectively sell them to a client. Energy efficiency, green issues, and environmental concerns are increasingly important to consumers and many make purchasing decisions based on these factors primarily. Customers will be willing to pay more for a product with demonstrated energy efficiency not just because it will save them money in the long run (by reducing heating bills) but because it will help benefit the environment.

Cost Cutting with Energy Efficient Windows

Speaking of heating bills, double glazed windows will drive these down so it is important to make this point loudly and clearly to your customers. The more energy-efficient a window or a door is, the less heat that escapes, which means that your customers will be spending less on their heating bills. Energy efficient windows also make a home cosier and more comfortable, with fewer draughts and less damp.

Information from the Energy Savings Trust

For consumers who want facts, figures and more information, direct their attention to the Energy Savings Trust, an independent organisation that works to reduce CO2 emissions in the UK. You can tell customers which of your windows have been given the “blue triangle” by the Energy Savings Trust, meaning that they are rated A, and are therefore of good energy efficiency standards. By giving customers more information about energy efficiency you are increasing their knowledge and making it more likely that they will buy from you – when you can supply good quality, energy efficient windows and doors that meet their needs now and in the future.

Image courtesy of Stuart Miles /

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